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Communication

Communication

How to use social media in research dissemination?

Social media may be an efficient channel for research dissemination and you do not need to use a lot of your time either. Remember that social media is based on two-way communication. You may learn something new, establish new contacts, keep yourself updated and of course, present your own articles.
  • Be personal, not private. Do not hide behind a logo and the name of a project. In social media we want to talk with people. People are more believable than logos.
  • Start using social media early on and use it on a regular basis. Do not wait until the project/research/article is finished. Build a network that later on may help you spread good stories.
  • Use the 3x3-model to get started. Use 3 minutes, 3 times a week on social media. 1 minute to check out what has been happening in your network. 1 minute to connect to new contacts and, 1 minute to share something useful or relevant with your network. That’s it! Now you can turn off social media and go on with your day.