. Ask yourself the following questions: What is it about your research that makes it new and surprising? What is important for the society and the ordinary man and woman? Is there anything in your research that could create a debate? Who does the research results affect? Does the research solve a problem?
2. Timing. Is the topic of current interest in the news? Is there any debates, incidents that you may relate your research findings to?
3. Examples! Who will be affected by your findings? Is there any personal stories or «cases» in the research that may be used as an example?
4. Message. Then, state some main points you would like to stress.
From research to front page – How to get the journalists interested in your research?
Scientific texts are often not very available for journalists and the ordinary man and woman, thus they need your help to find the best news points.